Market Entry Archives • NMS Consulting A Vision for Solutions Fri, 19 Sep 2025 15:39:01 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.2 https://nmsconsulting.com/wp-content/uploads/2018/12/cropped-NMS-Favicon-32x32.png Market Entry Archives • NMS Consulting 32 32 Market Entry Strategy Consulting Guide 2025: Research, Sizing, Positioning, Pricing and GTM https://nmsconsulting.com/market-entry-strategy-consulting/ Thu, 04 Sep 2025 00:55:56 +0000 https://nmsconsulting.com/?p=15058 Woman holding up poster with words and graphs

Market entry consulting to size TAM, assess competitors, define positioning, choose channels, and execute GTM. Includes templates and a 90 day plan.

The post Market Entry Strategy Consulting Guide 2025: Research, Sizing, Positioning, Pricing and GTM appeared first on NMS Consulting.

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Market Entry Strategy Consulting Guide 2025: Research, Sizing, Positioning, Pricing and GTM
Market Entry Strategy Consulting Guide 2025: Research, Sizing, Positioning, Pricing and GTM




Author: Aykut Cakir

Published: • Updated:

Quick answer:
Market entry strategy consulting aligns research, market sizing, positioning, pricing and GTM into a staged launch plan. It reduces false starts by validating demand and price, choosing winnable segments, and sequencing channels with weekly KPIs for pipeline, conversion and payback.

Want a 90-day entry plan with KPIs and risks? Talk to a consultant

What Market Entry Strategy Consulting Covers

  • Research. Customer jobs-to-be-done, problem framing, competitor moves, and regulatory constraints. World Bank indicators show entry friction varies by economy and can multiply timelines Doing Business 2020.
  • Market sizing. Bottom-up serviceable market built from target segments and usage, validated with expert calls and pilot demand.
  • Positioning. Reasons to choose, proof points and claims that answer real customer trade-offs. Kantar shows growth favors brands with meaningful difference BrandZ analysis.
  • Pricing. Willingness-to-pay tests and fences. McKinsey finds a 1% price increase yields about an 8% profit lift on average The Power of Pricing.
  • GTM. Segmented offers, channels and coverage model. BCG notes even small revenue lifts change returns materially GTM Revolution.

Why It Matters Now

6x
Starting a business takes about six times longer in bottom-50 vs top-20 economies World Bank
1% → 8%
Average profit sensitivity to price change McKinsey
42%
Startup post-mortems cite no market need as top failure reason CB Insights
10%
Profitability increase in a pricing program case Bain
2023–2025
OECD PMR data tracks barriers to entry by sector OECD PMR

A 90-Day Market Entry Playbook

  1. Days 0–15. Define the problem, segment, ICP and buying triggers. Draft pricing hypotheses and three positioning options.
  2. Days 16–45. Validate with 10–15 expert calls and 20–30 target buyers. Run two channel tests with clear pass/fail gates.
  3. Days 46–90. Lock messaging and fences, publish a weekly KPI dashboard and prepare the first territory or partner rollout.

Need a packaged entry plan? We can help size the market, test price and build your first GTM motion. Book a discovery call

Key Numbers and References

Evidence to shape entry choices
Finding Figure Source
Time differences to start a business across economies About 6x longer in bottom-50 vs top-20 World Bank Doing Business 2020
Profit leverage of price 1% price increase ≈ 8% profit lift McKinsey
Pricing program case outcome About 10% profitability increase Bain
Top failure factor in post-mortems 42% cite no market need CB Insights
Barriers to entry benchmarking by sector PMR indicators updated 2023–2025 OECD PMR

Use these references to prioritize markets, set realistic lead times, and quantify the payoff of pricing and positioning work.

How We Structure Research, Sizing, Positioning, Pricing and GTM

  • Research. Problem statements, buyer jobs, alternatives and switching costs. Country screens for entry friction and compliance.
  • Market sizing. TAM to SAM to SOM with scenario ranges and validation checks.
  • Positioning. A clear choice architecture with claims, proof and competitor response.
  • Pricing. WTP research, fences and discount rules tied to value, not just cost.
  • GTM. Channel mix, partner criteria, service levels and a measurable coverage model.

Entry KPIs

  • Qualified pipeline and conversion by segment and channel.
  • Time to first deal and to CAC payback.
  • Gross margin and discount leakage vs guardrails.
  • Activation, retention and expansion in first three cohorts.

Sources

  • World Bank. Doing Business 2020. https://documents1.worldbank.org/curated/en/688761571934946384/pdf/Doing-Business-2020-Comparing-Business-Regulation-in-190-Economies.pdf
  • McKinsey. The Power of Pricing. https://www.mckinsey.com/~/media/mckinsey/business%20functions/marketing%20and%20sales/our%20insights/ebook%20the%20hidden%20power%20of%20pricing%20how%20b2b%20companies%20can%20unlock%20profit/the-hidden-power-of-pricing.pdf
  • Bain & Company. Dynamic Pricing: Building an Advantage in B2B Sales. https://www.bain.com/insights/dynamic-pricing-building-an-advantage-in-b2b-sales/
  • CB Insights. Top Reasons Startups Fail. https://www.cbinsights.com/research/report/startup-failure-reasons-top/
  • OECD. Product Market Regulation indicators. https://www.oecd.org/en/topics/sub-issues/product-market-regulation.html
  • BCG. The Go-to-Market Revolution. https://web-assets.bcg.com/img-src/Go-to-Market_Revolution_May_2014_tcm9-84009.pdf




About the Author

Aykut Cakir

Aykut Cakir

Aykut Cakir, Senior Partner and Chief Executive Officer, has a demonstrated history in negotiations, business planning, business development. He has served as a Finance Director for gases & energy, pharmaceuticals, retail, FMCG, and automotive industries. He has collaborated closely with client leadership to co-create a customized operating model tailored to the unique needs of each project segment in the region. Aykut conducted workshops focused on developing effective communication strategies to ensure team alignment with new operating models and organizational changes. 

 

 

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]]> Breaking Into a Market Guide 2025: Research, TAM, Positioning, Pricing, Channels and Launch https://nmsconsulting.com/breaking-into-a-market-guide-2025/ Wed, 17 Sep 2025 15:33:57 +0000 https://nmsconsulting.com/?p=15382 black handled key on key hole

How to break into a new market with research, TAM sizing, competitor analysis, positioning, pricing, channel strategy, launch planning and KPIs.

The post Breaking Into a Market Guide 2025: Research, TAM, Positioning, Pricing, Channels and Launch appeared first on NMS Consulting.

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Breaking Into a Market Guide 2025: Research, TAM, Positioning, Pricing, Channels and Launch
Breaking Into a Market Guide 2025: Research, TAM, Positioning, Pricing, Channels and Launch



Author: Aykut Cakir · NMS Consulting

Published: • Updated:

Quick answer:
Market entry works when you pick a winnable wedge, shape a localized offer and price, choose the right routes to market, and time box execution. Start with bottoms up demand sizing, a proof of value design, and a 30/60/90 plan that pairs no regret moves with guardrails for supply, quality, and brand.

Want a market entry blueprint with CFO ready sizing and a launch calendar? Talk to a consultant

Segment first GTM
Define a narrow, winnable wedge before scaling routes to market source.
Bottoms up TAM
Build market potential from accounts and channels, not only top down source.
Localize
Adapt offer, pricing, and partner mix to local conditions source.
Digital GTM
Bake data and digital into sales and marketing motions from day one source.

Key References for Market Entry
Finding Figure or Point Source
Start with a bottoms up opportunity view by segment and route to market Market potential built from micro segments Bain
Localize offer and operations for foreign markets Decision model for market selection and adaptation HBR 2024
GTM should embed digital capabilities across sales and marketing Modern enterprise GTM capabilities and talent McKinsey 2022
Emerging markets need distinct channel and partner playbooks Six GTM strategies highlighted by BCG BCG 2025

Why This Topic Matters in 2025

Growth is uneven across categories and distribution is fragmenting. New entrants win by focusing on a tightly defined wedge, validating the offer with real customers, and scaling through the few channels that actually move results while building localization and compliance into the plan from the start.

30/60/90 Market Entry Playbook

First 30 days: Choose a winnable wedge and prove value

  • Where to play: Build a bottoms up TAM and SAM view by segment and route to market. Shortlist one or two wedges with clear pain and economic buyers reference.
  • What to sell: Define a localized minimum sellable product covering offer, pricing, proof. Align packaging, service levels, and onboarding to the local context reference.
  • How to prove it: Design three to five lighthouse customers with measurable outcomes and publicly usable proof points.

Days 31 to 60: Build routes to market and first revenue

  • RTM choices: Direct vs partner vs marketplace. Staff enablement, incentives, and guardrails. Stand up simple partner tiering and rules of engagement reference.
  • Digital GTM: Instrument demand generation, self service motions where relevant, and sales ops from day one including attribution, intent, win loss, and cohort LTV reference.
  • Pricing: Publish entry pricing and fences. Test monetization mechanics such as bundles or usage tiers with willingness to pay interviews.

Days 61 to 90: Scale the play and lock in operations

  • Scale: Replicate the wedge play to adjacent segments. Expand routes that convert. Retire channels that do not.
  • Localization and compliance: Codify local content, service levels, and regulatory needs such as tax, data, and labeling into playbooks reference.
  • Operating cadence: Weekly pipeline and win loss. Monthly pricing and channel health. Quarterly market reset.

Levers to Break In and Stay In

Demand and product

  • Problem and solution narratives by segment. Localized onboarding and success plans.
  • Proof architecture: case studies, ROI calculators, references, certification badges.

Routes to market

  • Direct, partner, marketplace, and ecosystem co sell. Tiering, incentives, and MDF.
  • Field enablement: playbooks, demo assets, competitive traps, objection handling.

Pricing and packaging

  • Entry packs to reduce friction. Price fences and value metrics. Regional price corridors.
  • Promotions that create urgency without harming long term ARPU.

Want a market specific entry plan? We will build a bottoms up sizing, a wedge offer, and a 13 week GTM launch, then stay until the first lighthouse wins close.

Request a workshop

Sources

  • Harvard Business Review. A Model for Expanding Your Business into Foreign Markets (2024). https://hbr.org/2024/05/a-model-for-expanding-your-business-into-foreign-markets
  • BCG. Six Winning Go-to-Market Strategies for Emerging Economies (2025). https://www.bcg.com/publications/2025/six-winning-gtm-strategies-for-emerging-economies
  • McKinsey. The digital reinvention of enterprise tech go to market (2022). https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/the-digital-reinvention-of-enterprise-tech-go-to-market
  • Bain. Market Opportunity Definition. https://www.bain.com/consulting-services/customer-strategy-and-marketing/go-to-market-strategy/market-opportunity-definition/






About the Author

Aykut Cakir

Aykut Cakir

Aykut Cakir, Senior Partner and Chief Executive Officer, has a demonstrated history in negotiations, business planning, business development. He has served as a Finance Director for gases & energy, pharmaceuticals, retail, FMCG, and automotive industries. He has collaborated closely with client leadership to co-create a customized operating model tailored to the unique needs of each project segment in the region. Aykut conducted workshops focused on developing effective communication strategies to ensure team alignment with new operating models and organizational changes. 

 

 

The post Breaking Into a Market Guide 2025: Research, TAM, Positioning, Pricing, Channels and Launch appeared first on NMS Consulting.

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