Media Archives • NMS Consulting A Vision for Solutions Fri, 05 Sep 2025 17:21:34 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.2 https://nmsconsulting.com/wp-content/uploads/2018/12/cropped-NMS-Favicon-32x32.png Media Archives • NMS Consulting 32 32 Media M&A Integration Savings Guide 2025: Content, Ad Operations, Ad Tech, Vendor and GTM https://nmsconsulting.com/media-ma-integration-savings/ Wed, 03 Sep 2025 02:28:20 +0000 https://nmsconsulting.com/?p=15016 Woman looking at television screens

Find media M&A integration savings in content, ad operations, ad tech, vendor contracts, cloud and SaaS, and GTM. Benchmarks and a 30 60 90 day plan.

The post Media M&A Integration Savings Guide 2025: Content, Ad Operations, Ad Tech, Vendor and GTM appeared first on NMS Consulting.

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Media M&A Integration Savings Guide 2025 Content, Ad Operations, Ad Tech, Vendor and GTM
Media M&A Integration Savings Guide 2025 Content, Ad Operations, Ad Tech, Vendor and GTM




Author: Aykut Cakir

Published: • Updated:

Quick answer:
Media M&A integration savings come from five places: content operations, ad operations, ad tech fees, vendor consolidation, and go to market focus. Start by baselining costs, running a supply path and vendor diagnostic, and launching two 90-day pilots that cut fees and shrink rework while keeping revenue stable.

Want a fast savings baseline and 90-day plan? Talk to a consultant

Why Now

$1.16T
Global ad spend forecast for 2025 at 6.2% growth WARC
36%
Share of programmatic spend reaching consumers in ANA study Marketing Dive on ANA
$26.8B
Estimated wasted programmatic spend flagged in 2025 update ANA benchmark
95%
Leaders expect ongoing privacy signal loss that reshapes ad stacks IAB State of Data

Where Savings Come From

Content Operations

Unify rights and metadata, standardize edit and QC workflows, and retire duplicate tools. Savings often appear as fewer re-edits, faster time to syndication, and reduced storage and transcode costs.

Ad Operations

Consolidate trafficking, standardize specs, and automate QA. Use a common taxonomy and templates for sponsorships, promos, and video. Supply path and site list controls cut waste from low quality inventory like MFA sites ANA first look.

Ad Tech Fees

Rebuild the path from buy to sell. Benchmark DSP, SSP, and curation fees; switch to fewer, higher quality paths. Studies from ISBA and PwC show material fee waterfalls and transparency gaps ISBA PwC study.

Vendor Consolidation

Rationalize licenses across measurement, verification, creative ops, and workflow. Overlapping contracts and underused features are common in media stacks; consolidation reduces duplicate fees and support cost.

GTM and Pricing

Align packaging, rules, and coverage. Normalize rate cards, reduce internal channel conflict, and focus sales time on high yield formats like premium video as spend shifts IAB digital video.

Key Numbers and References

Evidence to size the prize
Finding Figure Source
Global advertising spend outlook 2025 6.2% growth to $1.16T WARC forecast
Programmatic spend reaching consumers after fees and quality screens 36% Marketing Dive summary of ANA
Made-for-advertising share highlighted by ANA 2023 21% of impressions, 15% of spend ANA programmatic study
Transparency and fee waterfall across the open web supply chain Significant multi-stage take rates ISBA and PwC
Privacy and signal loss expectations that drive stack changes 95% of leaders expect continued signal loss IAB State of Data 2024
Deal context: selective, value driven activity in TMT Focus on efficiency and margin with scope plays KPMG TMT M&A trends 2025

Use these benchmarks to size content ops, ad ops, and ad tech savings while protecting revenue.

A 90-Day Integration Playbook

  1. Day 0 to 15: Baseline and guardrails. Freeze cost baseline, define revenue protection rules, and stand up a value office with finance.
  2. Day 1 to 30: Diagnostics. Run log-level data and path analysis, fee benchmarking, vendor inventory, and content workflow mapping ANA methodology.
  3. Day 31 to 60: Two pilots. Pilot supply path optimization and consolidate two overlapping tools or contracts. Track CPM net of fees, viewable reach, and rework hours.
  4. Day 61 to 90: Scale and policy. Negotiate new fee tiers, formalize a single site list policy, publish a weekly dashboard, and lock savings in budgets.

Need hands-on support? Our team pairs M&A integration with digital and technology, marketing and sales, and post merger integration to move from plan to results. Book a discovery call

Integration Checklist

  • Content. One rights system of record, one metadata standard, shared production calendar.
  • Ad operations. Common specs, automated QA, unified naming and taxonomy.
  • Ad tech. Fee schedule by path, view of DSP and SSP contracts, MFA policy.
  • Vendors. Duplicate contract list with renewal dates, plan to consolidate.
  • GTM. Unified packaging and pricing, sales coverage model, shared pipeline hygiene.
  • Governance. Benefits dashboard with finance signoff and monthly readout.

Sources

  • WARC. Global Ad Forecast Q2 2025. https://www.warc.com/content/feed/warc-global-ad-forecast-q2-2025-key-sector-growth-downgraded-amid-trade-trepidations/en-GB/10677
  • Marketing Dive. Summary of ANA Programmatic Study. https://www.marketingdive.com/news/ana-programmatic-advertising-report-MFA-crackdown/701705/
  • ANA. Programmatic Media Supply Chain Transparency. https://www.ana.net/miccontent/show/id/rr-2023-12-ana-programmatic-media-supply-chain-transparency-study
  • ISBA and PwC. Programmatic Supply Chain Study II. https://www.isba.org.uk/system/files/media/documents/2023-01/ISBA%20%20PwC%20programmatic%20supply%20chain%20study%20II%20%28summary%29-%2018%20January%202023.pdf
  • IAB. State of Data 2024. https://www.iab.com/wp-content/uploads/2024/03/IAB-State-of-Data-2024.pdf
  • IAB. 2024 Digital Video Ad Spend Report. https://www.iab.com/wp-content/uploads/2024/07/2024_IAB_Video_Ad_Spend_Report_July_2024.pdf
  • KPMG. M&A Trends in Tech, Media, and Telecom 2025. https://kpmg.com/us/en/articles/mergers-acquisitions-trends-tech-media-telecom.html
  • ANA Programmatic Transparency Benchmark updates and commentary. https://www.fiducia.eco/post/the-ana-releases-q2-2025-programmatic-transparency-benchmark-report-reveals-26-8b-in-wasted-program




About the Author

Aykut Cakir

Aykut Cakir

Aykut Cakir, Senior Partner and Chief Executive Officer, has a demonstrated history in negotiations, business planning, business development. He has served as a Finance Director for gases & energy, pharmaceuticals, retail, FMCG, and automotive industries. He has collaborated closely with client leadership to co-create a customized operating model tailored to the unique needs of each project segment in the region. Aykut conducted workshops focused on developing effective communication strategies to ensure team alignment with new operating models and organizational changes. 

 

 

The post Media M&A Integration Savings Guide 2025: Content, Ad Operations, Ad Tech, Vendor and GTM appeared first on NMS Consulting.

]]> Media and Entertainment Consulting Guide 2025: Strategy, Content, Ad Operations, Ad Tech, Monetization and GTM https://nmsconsulting.com/media-and-entertainment-consulting-guide-2025/ Fri, 05 Sep 2025 17:07:32 +0000 https://nmsconsulting.com/?p=15109 Many social media logos on top of a phone.

Media and entertainment consulting for strategy, content, ad operations, ad tech, monetization and GTM. Assessments, roadmaps, KPIs and a 90 day plan.

The post Media and Entertainment Consulting Guide 2025: Strategy, Content, Ad Operations, Ad Tech, Monetization and GTM appeared first on NMS Consulting.

]]> Many social media logos on top of a phone.

Media and Entertainment Consulting Guide 2025: Strategy, Content, Ad Operations, Ad Tech, Monetization and GTM
Media and Entertainment Consulting Guide 2025: Strategy, Content, Ad Operations, Ad Tech, Monetization and GTM




Author: Aykut Cakir

Published: • Updated:

Quick answer:
Media and entertainment consulting aligns content, distribution, ad operations, ad tech, and go-to-market to audience and revenue. It matters now because streaming commands record share and digital ad revenue has hit new highs. Start with two value pilots, fix CTV standards and measurement, and review KPIs weekly.

Want a fast plan tailored to your slate, rights, and ad stack? Talk to a consultant

Why Now

$2.9T → $3.5T
Global E&M revenue rose to $2.9T in 2024 and is projected to reach $3.5T by 2029, ~3.7% CAGR PwC.
44.8%
Streaming share of U.S. TV usage hit 44.8% in May 2025, topping broadcast plus cable for the first time Nielsen.
$259B
U.S. internet ad revenue reached $259B in 2024, up 15% year over year, setting a new record IAB/PwC.
73.6%
Ad-supported TV content reached 73.6% of overall TV viewing in Q2 2025 Nielsen.
Streaming share is rising while ad-supported models scale, creating room to grow yield, improve measurement, and fund new content. Forecasts show resilient ad spend with digital video and CTV as growth engines MAGNA.

What Media and Entertainment Consulting Covers

  • Strategy. Audience and slate economics, windowing, pricing, and rights. Align with strategy consulting services.
  • Content. Data-informed greenlight and lifecycle plans across owned, licensed, FAST, and social clips.
  • Ad operations. Pod design, frequency, brand safety, and yield across CTV, web, and mobile.
  • Ad tech. SSAI health, VAST compliance, ads.txt and app-ads.txt setup, clean rooms, and cross-media measurement using MRC guidance IAB Tech Lab MRC.
  • Monetization. Hybrid AVOD plus SVOD, sponsorships, shoppable formats, and retail collaborations.
  • GTM. Performance creative, partner bundles, device distribution, and paid-to-owned moves.

Ad Operations and Ad Tech Essentials

CTV Standards To Get Right

  • SSAI and VAST. Validate macros, beacons, and error tracking. Follow the VAST CTV addendum updates.
  • Ads.txt and app-ads.txt. Authorize sellers and document inventory sharing to reduce spoofing and increase buyer confidence IAB Tech Lab guidance.
  • Measurement. Align with MRC standards and emerging attention guidance for cross-media comparability MRC IAB/MRC draft.

Key Numbers

Key Numbers and References
Finding Figure Source
Global E&M revenue level and outlook $2.9T in 2024, $3.5T by 2029 PwC Global E&M Outlook 2025–2029
Streaming share of U.S. TV usage 44.8% in May 2025 Nielsen The Gauge
Ad-supported TV share of viewing 73.6% in Q2 2025 Nielsen Ad-Supported Gauge
U.S. internet ad revenue $259B in 2024 IAB/PwC Internet Advertising Revenue Report
U.S. ad market growth outlook ~4.3% for 2025 MAGNA Spring 2025
Ad-supported streaming penetration insight Ad tiers gaining share in 2025 Antenna via The Verge

We cite current surveys and industry trackers and refresh these figures periodically.

Execution Playbook: Strategy, Content, Ad Ops, Ad Tech, Monetization, GTM

  • Strategy. Size audience and revenue by window. Model AVOD plus SVOD mixes and sports or live event options. Use PwC outlook scenarios for planning PwC.
  • Content. Build a greenlight rubric that ties lift to channel and geography. Test clip pipelines for FAST and social.
  • Ad operations. Reduce frequency burn, raise completion, and improve ad load pacing. Track viewability and invalid traffic using accredited vendors MRC.
  • Ad tech. Fix SSAI signaling and adopt VAST CTV guidance; maintain up-to-date ads.txt and app-ads.txt files with inventory-sharing entries IAB Tech Lab Advanced TV.
  • Monetization. Expand sponsorships and shoppable video. Pilot retail and data collaborations with privacy-safe clean rooms.
  • GTM. Optimize device placement, partner bundles, and performance creative. Convert paid viewers to owned channels.

M&A and Integration

Deals in content, tech, or distribution add complexity. A focused M&A integration plan should protect inventory quality, unify identity and measurement, and maintain rights and windowing while you consolidate ad stacks. See M&A services and post merger integration.

How to Start in 30 Days

  1. Pick two pilots. One ad yield lift on CTV, one audience conversion move to owned.
  2. Fix standards. Close gaps in VAST, SSAI, and ads.txt files and align with MRC guidance.
  3. Measure. Set a clean KPI set: ad completion, viewable time, frequency, churn, CAC, ARPU.
  4. Review weekly. Publish a one-pager with KPI trends and next actions.

Need a quick blueprint? We can scope a 90-day plan across content, ad ops, and tech with a clear value case. Book a discovery call

FAQ

How do ad-supported tiers change budgeting?

Ad tiers broaden reach and lower price points while adding ad revenue lines. Plan ad load and frequency caps by genre and device. Benchmark share trends with The Gauge from Nielsen.

Which standards matter most in CTV?

VAST with CTV addendum, clean SSAI signaling, ads.txt and app-ads.txt for inventory sharing, and MRC-aligned measurement. See IAB Tech Lab CTV Programmatic Guide.

How should we plan revenue for 2025?

Use conservative ad growth and streaming share scenarios. Cross-check with MAGNA 2025 and the IAB/PwC revenue report $259B baseline.

Sources

  • PwC. Global Entertainment & Media Outlook 2025–2029. https://www.pwc.com/gx/en/news-room/press-releases/2025/pwc-global-entertainment-media-outlook.html
  • Nielsen. Streaming Reaches Historic TV Milestone, May 2025. https://www.nielsen.com/news-center/2025/streaming-reaches-historic-tv-milestone-eclipses-combined-broadcast-and-cable-viewing-for-first-time/
  • Nielsen. Ad-Supported Gauge Q2 2025. https://www.nielsen.com/news-center/2025/viewing-to-content-with-ads-gained-share-to-73-6-of-overall-tv-viewing-in-q2-nielsens-q2-2025-ad-supported-gauge-finds/
  • IAB/PwC. Internet Advertising Revenue Report, Full Year 2024. https://www.iab.com/insights/internet-advertising-revenue-report-full-year-2024/
  • MAGNA. U.S. Advertising Forecast Spring 2025. https://magnaglobal.com/magna-releases-u-s-advertising-forecast-spring-2025-update/
  • IAB Tech Lab. CTV Programmatic Guide. https://iabtechlab.com/standards/ctv-programmatic-guide/
  • MRC. Standards and Guidelines. https://www.mediaratingcouncil.org/standards-and-guidelines
  • IAB/MRC. Attention Measurement Guidelines Draft, May 2025. https://www.iab.com/wp-content/uploads/2025/05/IAB_MRC_Attention_Measurement_Guidelines_for_Public_Comment_May_2025.pdf
  • IAB Tech Lab. Ads.txt and App-ads.txt Guidance for CTV. https://iabtechlab.com/wp-content/uploads/2021/03/ctv-app-ads-explainer-guide.pdf
  • The Verge. Ad-Supported Subscriptions Share, 2025. https://www.theverge.com/news/670321/streaming-ad-supported-subscriptions-antenna-data




About the Author

Aykut Cakir

Aykut Cakir

Aykut Cakir, Senior Partner and Chief Executive Officer, has a demonstrated history in negotiations, business planning, business development. He has served as a Finance Director for gases & energy, pharmaceuticals, retail, FMCG, and automotive industries. He has collaborated closely with client leadership to co-create a customized operating model tailored to the unique needs of each project segment in the region. Aykut conducted workshops focused on developing effective communication strategies to ensure team alignment with new operating models and organizational changes. 

 

 

The post Media and Entertainment Consulting Guide 2025: Strategy, Content, Ad Operations, Ad Tech, Monetization and GTM appeared first on NMS Consulting.

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