Sophia Binder is a communications specialist with a passion for planning and managing events, as well as establishing sustainable partnerships. Sophia worked as the PR & Marketing Specialist at Cotton Egypt Association, an NGO in Cairo. There, she built and maintained relationships with various stakeholders and organized a multitude of events.

Sophia also worked in marketing at BMW Group, where she organized events and leveraged her communications expertise to improve the company’s social media strategy. She also worked in marketing at TIER Mobility GmbH, one of the fastest growing startups in 2019. She was responsible for managing events and marketing materials in several countries, managing numerous team projects, and assisting in establishing partnerships.

Sophia holds a Bachelor’s Degree in Integrated Marketing Communication from the American University in Cairo, Egypt. She also holds a Master’s Degree in Marketing & Communications from the Rome Business School in Rome, Italy.